Selling online in India is not the same problem as selling online anywhere else. Cash on delivery still drives a large share of orders in most categories, returns and RTO quietly eat the margin, and GST invoicing is a legal requirement rather than a nice-to-have. We build stores around those realities instead of pretending they don't exist.
Most failing Indian stores don't fail on design. They fail on unit economics that nobody modelled before launch: COD orders that get refused on delivery, shipping charged flat while couriers bill by zone and weight, and a returns process invented after the first hundred returns arrive. A store that looks beautiful and loses ₹80 per order is a more expensive mistake than an ugly one.
Judge any vendor on these, us included. A proposal that skips them is quoting for a different, easier project.
Correct HSN codes, CGST/SGST/IGST split by delivery state, and invoices your CA will accept without re-keying them.
Order confirmation via WhatsApp or IVR before dispatch, COD limits by pincode, and RTO tracking — the single biggest margin leak in Indian e-commerce.
Real courier rate cards rather than a flat ₹50, so shipping stops being an unbudgeted subsidy.
Tell the customer at the product page whether you deliver, not after they've filled the checkout.
A defined process with reasons captured, because return reasons are the cheapest product research you will ever get.
Fastest route to live when you're selling standard products and want payments, inventory and shipping solved on day one.
When you need control over checkout logic or already run WordPress for content and SEO.
Headless Next.js fronts for brands where page speed is a revenue line, or where the catalogue logic doesn't fit a platform.
Sizes, colours, bundles and combos structured so inventory stays accurate as you scale SKUs.
Razorpay, PayU or Cashfree with UPI, cards, netbanking, wallets and EMI, plus one-page checkout to cut abandonment.
WhatsApp and email sequences — in India, WhatsApp recovery consistently outperforms email.
GA4 e-commerce events and server-side conversion tracking, so ad platforms and your bank statement tell the same story.
The tools this industry already runs on.
Chosen per project, not per fashion.
Product photography and catalogue data are what actually delay e-commerce launches — not development. Forty SKUs shot properly with clean titles, descriptions and attributes takes longer than most founders expect, and a store cannot launch without them.
Shopify if you want to launch fast and treat the platform as infrastructure — you pay a monthly fee and it stays out of your way. WooCommerce if you already run WordPress for content and SEO, or need checkout logic Shopify resists. For most first-time D2C brands doing under a few hundred orders a month, Shopify gets you selling sooner and the platform fee is cheaper than the developer time WooCommerce needs.
Partly, and it is mostly process rather than code. The measures that work are automated order confirmation on WhatsApp before dispatch, COD disabled or capped for pincodes with poor delivery history, address quality checks at checkout, and prepaid incentives. We build the hooks; the discipline of using them is yours.
Yes. Invoices carry HSN codes and split CGST/SGST for intra-state and IGST for inter-state delivery, generated automatically per order, and export cleanly into Tally or Zoho Books. Get this wrong and the cost lands on your CA at filing time.
Yes, and the mapping matters more than the migration. We build a URL-by-URL redirect map before touching anything, preserve product URLs where possible, and keep the old sitemap live long enough for Google to follow the 301s. Migrations lose traffic when redirects are an afterthought.
We integrate stores with ONDC where it makes commercial sense for the category. It is not automatically worth it for every brand — it is worth a conversation about your margins and category before you invest in it.
E-commerce
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